Carter-Baker Commission urged to consider design and usability in elections

Carter-Baker Commission on Federal Election Reform
The Honorable Jimmy Carter and James A. Baker III:

I am writing on behalf of Design for Democracy, a non-profit organization affiliated with AIGA,  the professional association for design, and the Usability Professionals’ Association (UPA). This strategic program works with election officials at the state and federal levels to increase participation  in the civic experience. Professionals from design and social research collaborate to enable compelling, efficient, and trust-building experiences between the government and the governed.

On a not-for-profit basis, Design for Democracy (D4D) offers consultation services to federal, state, and local government agencies by developing models and prototypes to address civic design problems. It also offers consulting services to groups that work with government agencies in order to institutionalize design standards.

Through its network of professional designers and researchers, D4D offers solutions that are feasible and affordable. Projects include collaborative work with election officials in Illinois, Oregon and Utah (and ongoing discussions in other states) on the redesign of election materials and environments to improve access and minimize voter and election worker errors.

Design for Democracy (D4D) helps elections officials locate professionals who will test and implement designs, both through developing expert teams and helping to identify those professionals who can work on a contractual basis with government agencies. The organization has also completed prototyping and models for many aspects of the voting experience. Election design models have been exhibited at the Smithsonian Museum in Washington D.C. and will be exhibited at the Pompidou Center in Paris this summer.

We would like to encourage design and usability representation in Commission investigations because many of the problems identified in past elections could be alleviated or prevented by improving the design and usability of voting ballots and systems, instructional materials and environments. Both EAC (and the NIST scientists) recognize the importance of counsel from both of these professional disciplines in their ongoing work on election design issues. Both the goals of HAVA in ensuring effective access to elections for all, and creating trust and confidence in election results are enhanced when election materials are well designed.

We request a meeting with staff and Commissioners to discuss how the work of Design for Democracy benefits voters and election officials as the United States strives to become a beacon for democracy in the world. Dori Tunstall, Managing Director of Design for Democracy can be contacted at 312-282-2893 or designfordemocracy@aiga.org. Many thanks for your attention to this important issue.

Sincerely,

Dori Tunstall, Managing Director, Design for Democracy
Ric Grefe, Executive Director, Design for Democracy/AIGA
Susan K. Roth, Design for Democracy
Whitney Quesenbery, President, Usability Professionals Association